Target Photoshop Fail

A buzz on the internet these days is Target’s photoshop fail. Swim season is coming up so Target is starting to market their link of swimwear on their website.  A recent “thinspiration” phenomena is the thigh gap: or when you stand with your feet together your thighs don’t touch. This desired trait is pretty problematic because it is unattainable for most women and when your thighs are that thin it can indicate serious weight problems. Target posted this picture of a model wearing one of their pieces of swimwear:

retrieved from: http://www.policymic.com/
retrieved from: http://www.policymic.com/

The problem with this picture is that it’s clearly obvious they photoshopped the picture to make sure there was a thigh gap. The is a section of the bottom of the swim suit that is missing. Besides the thigh gap photoshop you can tell that they made her torso thinner due to the morphed appearance of the arms.

I think there should be bigger repercussions from consumers to companies that have these shady practices when it comes to body image. This bad example shows how bad the problem is and much we try to change beautiful girls to unattainable beauty standards which just perpetuate unhealthy relationship towards food and exercise (ie not eating, developing eating disorders, and obsessive exercise) in order to try and attain these things that are unrealistic. If customers backlash to these practices that harm the health and psyche of young girls, then maybe we could create a change in how the fashion/modeling industry presents women in advertisements and magazines

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